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What is PSD2 & SCA? A Quick & Easy Guide

The second payment directive (PSD2) is a directive regulating payment services across EU countries. It is not only designed to improve the security of transactions, but also, in many cases, to provide a greater convenience for customers and increased conversions for merchants. Although some aspects of PSD2 were enforced over 2 years ago, its provisions for merchants and banks regarding SCA started being applied from early 2021.

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How to Win the Holiday Shopping Season in 2020? 4 tips

Whilst Black Friday and Cyber Monday, or “Black Friday Weekend and Cyber Week” do not mean as much as, say, 2-3 years ago and according to experts in 2020 we’re experiencing “the lockdown effect” which means lower interest and less overall spend, the pre-x-mas shopping spree is still among the key determinants of the thickness of your top line. Even if you sell digital goods or subscription plans. Here’s how to – in the realm of intangible merchandise – make the most of all holiday season sales even though this time – due to the COVID-19 – is going to be like no other.

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Ecommerce Management Issues Most Entrepreneurs Forget About: Part II

In my previous entry, I listed several strategic ecommerce issues omitted by most mid-sized businesses when launching online sales. You already know that most of the starting-point mistakes result from treating an online shop just like another physical store. Here goes the second part where you’ll find even more topics to tick on your strategic to-do list.

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Ecommerce Management Issues Most Entrepreneurs Forget About: Part I

Ever more companies develop online sales channels, also in traditionally offline industries. Big players apply advanced ecommerce management strategies, which increase the chances of e-success, but smaller entities tend to neglect the strategic part. In this entry, I explain why it’s a mistake and what strategic issues to mind in the context of ecommerce management.

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5 Vendor Lock-In Strategies for Your Online Business

Why do you keep using Android despite its common errors? Or not change your bank although its mobile app drives you crazy? The answer is simple: you’ve been locked-in. If you want to retain your customers with the same effectiveness, take a look at our 5 vendor lock-in strategies crafted for online businesses and take advantage of the lock-in effect and switching costs management!

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What is One-Click Payment and How to Use it Smartly

Reducing your online checkout process to a single click is tempting, isn’t it? In the face of phenomena such as the *mobile first* approach, demand for instant gratification among young generations of consumers, and conversions taking a matter of milliseconds, one-click payment might seem to be the Holy Grail of modern online commerce.

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Optimizing Card Payments: Smart Retry

In the face of Subscription Economy, offering your merchandise in the form of a subscription-based service may seem tempting. Before you pivot, however, it is worth getting familiar with technology designed to make recurring payments more effective. Here comes Smart Retry aimed at increasing card authorization rate. How does it work and why should you implement it?

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predicting your subscribers behaviour

Predicting Your Subscriber’s Behavior

Despite the uniqueness of every customer, the purchasing process they carry out doesn’t vary so much from one to another: they follow specific patterns. The marketing concept of customer lifecycle can help you improve your commercial effectiveness. Learn how to make the most of your subscribers’ behavior analysis.

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