Marta Mizinska

Marketing & PR
Marketing & PR Specialist with nearly 6 years of experience. Loves learning something new everyday and exploring new & creative ways to approach customers.

Merchants to follow #2: Cateringoo. A simply delicious business idea

Get the inside look at the catering industry with our second ‘Merchants to follow episode’ preseting Cateringoo – a simply delicious business catering brand. Discover, how has the pandemic affected the online on-demand food delivery services market and what did the Cateringoo team do when, due to the lockdown, the number of orders almost dropped to zero?

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Lexical functional programming — jargon and naming convention

“Everything flows”, said Heraclitus. The reactive paradigm followers like to say that “everything is a stream”. The phrase attributed to Heraclitus is valid for both functional and reactive paradigms. In the first one, we have pipelines, in the second one – streams. That testifies to the significant similarity between these paradigms and shows that reactive programming (but more FRP) is, in fact, an asynchronous implementation of a functional flow.

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Choosing Payment System for MaaS App: What to Remember

The MaaS market is one of the most prominent beneficiaries of the development of digital economy. MaaS apps have not only changed the way people commute but also how they pay for it. Increasingly often, payments affect the competitiveness of MaaS companies. What makes payment solutions so important for the MaaS industry, and what to mind while choosing a payment platform for a mobility system?

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In Search of an International Payment Gateway

The decision to start selling internationally is a big step for every company. There’s much more strategic planning involved in the process than it may seem at first glance. One of the technical challenges that online merchants face is the choice of an international payment gateway. How to pick the right one? What features matter most when selling internationally? I’ve listed them for you.

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5 Subscription Business Trends to Watch in 2020

2019 was another year of massive migrations to the subscription-based business model. The subscription market has grown substantially, taking over nearly all product and service categories one can think of. Nonetheless, it has not saturated yet, and every subscription business owner should keep track of the tendencies shaping consumer habits. What to expect in 2020? See our list of major trends!

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5 Vendor Lock-In Strategies for Your Online Business

Why do you keep using Android despite its common errors? Or not change your bank although its mobile app drives you crazy? The answer is simple: you’ve been locked-in. If you want to retain your customers with the same effectiveness, take a look at our 5 vendor lock-in strategies crafted for online businesses and take advantage of the lock-in effect and switching costs management!

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How (and Why) Subscription Model Works

You may have heard about the ongoing subscription boom. Every month, more and more subscription-based companies enter the market. Some of them change the rules of the game while other disappear in no time. Go through this entry to learn how to join the former: embrace the subscription business model with all of its pros and cons, and translate this knowledge into profitable decisions!

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KYC: What Does it Mean in Online Payments?

Once you have gone through dozens of websites explaining how to open an e-store, terms such as KYC or merchant onboarding may ring a bell with you. You will deal with them before jump-starting your online business, so understanding what they mean in advance is going to save you much time. What is KYC in the context of online payments and how does it relate to the merchant onboarding procedure?

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Recent articles

TOP 5 FinTech Podcasts Worth Tuning In To

Podcasts are considered to be one of the most impactful media of the digital industry. As of July 2020, there were over 850 000 active podcasts in more than 100 languages (!). It’s impossible to try out every single one, that is why we’ve curated the top 5 fintech-related podcasts with a solid “recommended by Straal” label, including FinTech legend’s podcast Brett King’s Breaking Banks, 11:FS experts and much more.

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Merchants to follow #2: Cateringoo. A simply delicious business idea

Get the inside look at the catering industry with our second ‘Merchants to follow episode’ preseting Cateringoo – a simply delicious business catering brand. Discover, how has the pandemic affected the online on-demand food delivery services market and what did the Cateringoo team do when, due to the lockdown, the number of orders almost dropped to zero?

Read more
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