Whilst Black Friday and Cyber Monday, or “Black Friday Weekend and Cyber Week” do not mean as much as, say, 2-3 years ago and according to experts in 2020 we’re experiencing “the lockdown effect” which means lower interest and less overall spend, the pre-x-mas shopping spree is still among the key determinants of the thickness of your top line. Even if you sell digital goods or subscription plans. Here’s how to – in the realm of intangible merchandise – make the most of all holiday season sales even though this time – due to the COVID-19 – is going to be like no other.
Online payments are a must-have in the e-commerce world. Period. The times when you gave the clients your bank account number are far behind us. Once you find your perfect-match payment service provider, you should prepare your website/application for accepting online payments. Why is it so important and what to keep in mind while getting ready?
Reducing your online checkout process to a single click is tempting, isn’t it? In the face of phenomena such as the *mobile first* approach, demand for instant gratification among young generations of consumers, and conversions taking a matter of milliseconds, one-click payment might seem to be the Holy Grail of modern online commerce.
Let’s face it: the subscription-based model provides you with loads of valuable customer data but, unless you hire a full-time data analyst, it’s impossible to make full use of them. Moreover, managing subscription plans of every single subscriber manually is a real nightmare. That’s why subscription management software has been created. What is it and how to make the most of it?
Anything-as-a-Service (or XaaS) is a product distribution model, where companies shift from selling products to providing their value proposition as a service. Since XaaS can, quite literally, be anything, it isn’t hard to get lost in the jumble of buzzwords, jargon and concepts. This brief article will help you get an in-depth understanding of the new, service-based economy.