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Five payments strategies that will help you convert more customers

New customers are always a win for small businesses.

As a business leader, you’re always looking for new ways to convert more customers and increase sales. Here are five payment strategies that can help you do just that. Implementing even one of these tactics can make a big difference in your bottom line – so give them a try!

Start by understanding your customer’s buying process

Before successfully selling to your prospects, you need to understand their purchasing process. What are the steps they take before they make a purchase? What concerns do they have during each stage? By understanding your customer’s buying process, you can tailor your sales approach their needs and increase the likelihood of making a sale. Understanding your customer’s buying process can also help you build loyalty and retention. You can turn prospects into lifelong customers by providing an excellent experience at each stage of the process. So if you’re looking to boost sales, start by understanding your customer’s buying process.

Use urgency and scarcity to create a sense of urgency

If you want your customers to take action, creating a sense of urgency is crucial. People who feel like they might miss out on something are more likely to take notice and act quickly. You can make sense of urgency by using language that suggests scarcity (for example, “limited time only”) or by highlighting the benefits of taking action now. When done effectively, urgency can be a powerful tool for getting people excited about your product or service and encouraging them to take action.

Make it easy for customers to buy from you to convert more customers

Making it easy for customers to buy from you is essential for any business. By offering a payment solution that accepts credit and debit cards, you can make it convenient for customers to purchase your products or services. In addition, offering a pay-by-bank option makes it easy for customers to pay by their preferred method. Safety and security are also essential considerations when it comes to payments. By offering a secure payments solution, you can give customers peace of mind knowing that their information is safe. Ultimately, you can increase sales and build customer loyalty by making it easy for customers to buy from you. For a solution that keeps all of these things in mind, check out Straal Payments!

Show your appreciation for customers who buy from you

When customers buy from you, they choose your company over all the other options out there. This act of customer loyalty should be appreciated and celebrated! There are many ways to show appreciation for customers who buy from you. You can start by ensuring that their customer experience is positive from start to finish. This includes everything from their first interaction with your brand to the moment they receive their purchase. It’s also essential to stay in touch after the sale is complete. Thank them for their business and let them know you’re always available if they need any assistance. By showing appreciation for customers who buy from you, you’ll create a loyal customer base that will keep coming back for more!

Follow up with customers after they’ve made a purchase

It’s always a good idea to follow up with customers after they’ve made a purchase. This helps to establish a connection and shows that you’re interested in their business. It also allows you to upsell or cross-sell, increasing your chances of making a future sale. In addition, following up with customers helps you to gather feedback about their experience and improve your business. By following up, you can build stronger relationships with your customers and improve your bottom line.


Now that you understand how to create a buying process that works for your customers and how to use urgency and scarcity to get them to buy, it’s time to make it easy.

Offer multiple payment options, including trusted solutions like Straal, show your appreciation for their business with thank-you emails or discounts on future purchases, and follow up after they’ve purchased to ensure they had a great experience. Do all of this, and you can convert more customers and keep the sales coming in!

How do you plan on using these payment strategies to increase your conversion rate?

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Nancy Carleton

Chief Marketing Officer
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