New customers are always a win for small businesses.

As a business leader, you’re always looking for new ways to convert more customers and increase sales. Here are five payment strategies that can help you do just that. Implementing even one of these tactics can make a big difference in your bottom line – so give them a try!

Start by understanding your customer’s buying process

Before successfully selling to your prospects, you need to understand their purchasing process. What are the steps they take before they make a purchase? What concerns do they have during each stage? By understanding your customer’s buying process, you can tailor your sales approach their needs and increase the likelihood of making a sale. Understanding your customer’s buying process can also help you build loyalty and retention. You can turn prospects into lifelong customers by providing an excellent experience at each stage of the process. So if you’re looking to boost sales, start by understanding your customer’s buying process.

Use urgency and scarcity to create a sense of urgency

If you want your customers to take action, creating a sense of urgency is crucial. People who feel like they might miss out on something are more likely to take notice and act quickly. You can make sense of urgency by using language that suggests scarcity (for example, „limited time only”) or by highlighting the benefits of taking action now. When done effectively, urgency can be a powerful tool for getting people excited about your product or service and encouraging them to take action.

Make it easy for customers to buy from you to convert more customers

Making it easy for customers to buy from you is essential for any business. By offering a payment solution that accepts credit and debit cards, you can make it convenient for customers to purchase your products or services. In addition, offering a pay-by-bank option makes it easy for customers to pay by their preferred method. Safety and security are also essential considerations when it comes to payments. By offering a secure payments solution, you can give customers peace of mind knowing that their information is safe. Ultimately, you can increase sales and build customer loyalty by making it easy for customers to buy from you. For a solution that keeps all of these things in mind, check out Straal Payments!

Show your appreciation for customers who buy from you

When customers buy from you, they choose your company over all the other options out there. This act of customer loyalty should be appreciated and celebrated! There are many ways to show appreciation for customers who buy from you. You can start by ensuring that their customer experience is positive from start to finish. This includes everything from their first interaction with your brand to the moment they receive their purchase. It’s also essential to stay in touch after the sale is complete. Thank them for their business and let them know you’re always available if they need any assistance. By showing appreciation for customers who buy from you, you’ll create a loyal customer base that will keep coming back for more!

Follow up with customers after they’ve made a purchase

It’s always a good idea to follow up with customers after they’ve made a purchase. This helps to establish a connection and shows that you’re interested in their business. It also allows you to upsell or cross-sell, increasing your chances of making a future sale. In addition, following up with customers helps you to gather feedback about their experience and improve your business. By following up, you can build stronger relationships with your customers and improve your bottom line.


Now that you understand how to create a buying process that works for your customers and how to use urgency and scarcity to get them to buy, it’s time to make it easy.

Offer multiple payment options, including trusted solutions like Straal, show your appreciation for their business with thank-you emails or discounts on future purchases, and follow up after they’ve purchased to ensure they had a great experience. Do all of this, and you can convert more customers and keep the sales coming in!

How do you plan on using these payment strategies to increase your conversion rate?

Podobne wpisy

5 Vendor Lock-In Strategies for Your Online Business

5 Vendor Lock-In Strategies for Your Online Business

Why do you keep using Android despite its common errors? Or not change your bank although its mobile app drives you crazy? The answer is simple: you’ve been locked-in. If you want to retain your customers with the same effectiveness, take a look at our 5 vendor lock-in strategies crafted for online businesses and take advantage of the lock-in effect and switching costs management!

What is PSD2 & SCA? A Quick & Easy Guide
|

What is PSD2 & SCA? A Quick & Easy Guide

The second payment directive (PSD2) is a directive regulating payment services across EU countries. It is not only designed to improve the security of transactions, but also, in many cases, to provide a greater convenience for customers and increased conversions for merchants. Although some aspects of PSD2 were enforced over 2 years ago, its provisions for merchants and banks regarding SCA started being applied from early 2021.

How to Win the Holiday Shopping Season in 2020? 4 tips
|

How to Win the Holiday Shopping Season in 2020? 4 tips

Whilst Black Friday and Cyber Monday, or “Black Friday Weekend and Cyber Week” do not mean as much as, say, 2-3 years ago and according to experts in 2020 we’re experiencing „the lockdown effect” which means lower interest and less overall spend, the pre-x-mas shopping spree is still among the key determinants of the thickness of your top line. Even if you sell digital goods or subscription plans. Here’s how to – in the realm of intangible merchandise – make the most of all holiday season sales even though this time – due to the COVID-19 – is going to be like no other.

Ecommerce Management Issues Most Entrepreneurs Forget About: Part II

Ecommerce Management Issues Most Entrepreneurs Forget About: Part II

In my previous entry, I listed several strategic ecommerce issues omitted by most mid-sized businesses when launching online sales. You already know that most of the starting-point mistakes result from treating an online shop just like another physical store. Here goes the second part where you’ll find even more topics to tick on your strategic to-do list.

Customer Transaction Costs and How to Reduce Them

Customer Transaction Costs and How to Reduce Them

Selling is all about addressing your customers’ needs. Offline or online, you seek to get to know your clients and offer them what they’re looking for. However, it’s a human thing that we like when things go quickly and effortlessly. On the internet, we can shop the way we like: saving our time and effort. But is it enough to let your customers buy online? Can you still make their shopping experience less absorbing?