Marta Mizinska Marketing Manager at Straal profile photo

Marta Mizinska

Marketing & PR
Marketing & PR Specialist with nearly 6 years of experience. Loves learning something new everyday and exploring new & creative ways to approach customers.
straal blog cover graphic subscriptions trends

5 Subscription Business Trends to Watch in 2020

2019 was another year of massive migrations to the subscription-based business model. The subscription market has grown substantially, taking over nearly all product and service categories one can think of. Nonetheless, it has not saturated yet, and every subscription business owner should keep track of the tendencies shaping consumer habits. What to expect in 2020? See our list of major trends!

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5 Vendor Lock-In Strategies for Your Online Business

Why do you keep using Android despite its common errors? Or not change your bank although its mobile app drives you crazy? The answer is simple: you’ve been locked-in. If you want to retain your customers with the same effectiveness, take a look at our 5 vendor lock-in strategies crafted for online businesses and take advantage of the lock-in effect and switching costs management!

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How (and Why) Subscription Business Model Works?

You may have heard about the ongoing subscription boom. Every month, more and more subscription-based companies enter the market. Some of them change the rules of the game while other disappear in no time. Go through this entry to learn how to join the former: embrace the subscription business model with all of its pros and cons, and translate this knowledge into profitable decisions!

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KYC: What Does it Mean in Online Payments?

Once you have gone through dozens of websites explaining how to open an e-store, terms such as KYC or merchant onboarding may ring a bell with you. You will deal with them before jump-starting your online business, so understanding what they mean in advance is going to save you much time. What is KYC in the context of online payments and how does it relate to the merchant onboarding procedure?

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straal blog post prepaid vs postpaid comparison

What is Prepaid and Postpaid? Models Comparison

Prepaid or postpaid: that is the question. Which payment model should you choose for your business to simplify user experience and boost the company’s revenue? Should your customers add money to an e-wallet and be limited by the amount paid upfront or be charged after every single use of your service? In this blog entry, I compare both approaches using the Mobility-as-a-Service industry as an example.

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straal blog post how to prepare your website for online payments

How to Prepare Your Website for Online Payments

Online payments are a must-have in the e-commerce world. Period. The times when you gave the clients your bank account number are far behind us. Once you find your perfect-match payment service provider, you should prepare your website/application for accepting online payments. Why is it so important and what to keep in mind while getting ready?

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straal blog post cover pay now ecommerce purchase

What is One-Click Payment and How to Use it Smartly

Reducing your online checkout process to a single click is tempting, isn’t it? In the face of phenomena such as the *mobile first* approach, demand for instant gratification among young generations of consumers, and conversions taking a matter of milliseconds, one-click payment might seem to be the Holy Grail of modern online commerce.

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Subscription Metrics to Track and Optimize

Customer retention is paramount for companies operating in the subscription-based model. One should learn how to measure it and make the most of the statistics at hand. What subscription metrics to track? And how to convert them into actionable insights?

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predicting your subscribers behaviour

Predicting Your Subscriber’s Behavior

Despite the uniqueness of every customer, the purchasing process they carry out doesn’t vary so much from one to another: they follow specific patterns. The marketing concept of customer lifecycle can help you improve your commercial effectiveness. Learn how to make the most of your subscribers’ behavior analysis.

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Recent articles

Perfect Gym Merchants to Follow by Straal

How to Succeed in the Fitness Industry (Despite the Pandemic). Merchants to Follow #4: PerfectGym

One can say that this is not an obviously ideal time to run a gym-membership-based software company. But PerfectGym is unstoppable even in the age of the Pandemic. From the very beginning in 2009, it just doesn’t take no for an answer, consistently making its owners dreams come true. They’re now digitally transforming the fitness industry in 55 countries. How? Scroll down to find out!

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cover photo straal blog post psd2

What is PSD2 & SCA? A Quick & Easy Guide

The second payment directive (PSD2) is a directive regulating payment services across EU countries. It is not only designed to improve the security of transactions, but also, in many cases, to provide a greater convenience for customers and increased conversions for merchants. Although some aspects of PSD2 were enforced over 2 years ago, its provisions for merchants and banks regarding SCA started being applied from early 2021.

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