Marta Mizinska Marketing Manager at Straal profile photo

Marta Mizinska

Marketing & PR
Marketing & PR Specialist with nearly 6 years of experience. Loves learning something new everyday and exploring new & creative ways to approach customers.
predicting your subscribers behaviour

Predicting Your Subscriber’s Behavior

Despite the uniqueness of every customer, the purchasing process they carry out doesn’t vary so much from one to another: they follow specific patterns. The marketing concept of customer lifecycle can help you improve your commercial effectiveness. Learn how to make the most of your subscribers’ behavior analysis.

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New Chargeback Thresholds – Don’t Panic. Get Ready.

As of October 1st, 2019, Visa, the world’s largest card organisation, is updating its fraud and chargeback monitoring policy. Will it affect you? If you accept cards online – it certainly will. Should you be concerned? Not necessarily, if you have a well-thought risk management strategy. If, however, you do not yet have any fraud prevention mechanisms on board, you better hurry up in getting some.

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Customer Transaction Costs and How to Reduce Them

Selling is all about addressing your customers’ needs. Offline or online, you seek to get to know your clients and offer them what they’re looking for. However, it’s a human thing that we like when things go quickly and effortlessly. On the internet, we can shop the way we like: saving our time and effort. But is it enough to let your customers buy online? Can you still make their shopping experience less absorbing?

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6 subscription business trends for 2019 straal blog post7

6 Subscription Business Trends for 2019

2018 was without a doubt prosperous for subscription businesses. The model has matured, evolved and boldly developed in a number of new industries and markets. Here’s a list of 6 trends that will have the greatest impact on companies operating in the subscription model in 2019: trends one cannot afford to overlook if they aim high on this promising yet ever more competitive market.

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Anything-as-a-Service: the Future of Distribution

Anything-as-a-Service (or XaaS) is a product distribution model, where companies shift from selling products to providing their value proposition as a service. Since XaaS can, quite literally, be anything, it isn’t hard to get lost in the jumble of buzzwords, jargon and concepts. This brief article will help you get an in-depth understanding of the new, service-based economy.

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3 Tips to Grow Your Online Business

Simplicity of User Experience, efficient billing model and a well-thought risk management strategy. These are the keys to unlock your business potential on the ever more competitive market of digital services, as uncovered by e-commerce professionals at the very first edition of Warsaw Ecommerce Tech Sessions (WETS) – a new series of meetups powered by Straal and Business Link.

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straal blog post illustration freemium strategy

Is the Freemium Strategy Right for Your Startup?

Look at you, a fledgling entrepreneur at the threshold of international success. I bet it feels fantastic to see your idea come to life. So now that you’re inevitably positioned for success, give your product away for free – that’s how the freemium model works. But is it really that simple?

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When One Second Costs $2.5 Million

Your customers won’t wait or engage in cumbersome processes to get your products and – if your competitors are able to provide the service faster – why would they? Straal presents the mathematics of instant e-commerce. Lean on these statistics to put your business in the fast lane!

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b2b model subscriber vs customer comparison straal blogpost

The Essentials of Subscriber Experience

In the times of flourishing sharing economy, we’re renting, sharing and getting access to everything we need. The line between products and services is becoming thinner and thinner, whereas possession is no longer guarantee for the customer satisfaction. What is in that case?

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Recent articles

Perfect Gym Merchants to Follow by Straal

How to Succeed in the Fitness Industry (Despite the Pandemic). Merchants to Follow #4: PerfectGym

One can say that this is not an obviously ideal time to run a gym-membership-based software company. But PerfectGym is unstoppable even in the age of the Pandemic. From the very beginning in 2009, it just doesn’t take no for an answer, consistently making its owners dreams come true. They’re now digitally transforming the fitness industry in 55 countries. How? Scroll down to find out!

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