Whilst Black Friday and Cyber Monday, or “Black Friday Weekend and Cyber Week” do not mean as much as, say, 2-3 years ago and according to experts in 2020 we’re experiencing “the lockdown effect” which means lower interest and less overall spend, the pre-x-mas shopping spree is still among the key determinants of the thickness of your top line. Even if you sell digital goods or subscription plans. Here’s how to – in the realm of intangible merchandise – make the most of all holiday season sales even though this time – due to the COVID-19 – is going to be like no other.