20 czerwca, 2023
What is One-Click Payment and How to Use it Smartly
Reducing your online checkout process to a single click is…
What is One-Click Payment and How to Use it Smartly
Reducing your online checkout process to a single click is tempting, isn’t it? In the face of phenomena such as the mobile first approach, demand for instant gratification among young generations of consumers, and conversions taking a matter of milliseconds, one-click payment might seem to be
Read more 
19 czerwca, 2023
What to Look for in a Payment Gateway? Part I
If you’re reading this, you’re probably searching for the best tool to collect payments from your customers and need to understand the differences between diverse solutions available on the market. Here’s a brief guide to selecting the right payment gateway for your online business. I hope
Read more
16 czerwca, 2023
5 Things You Should Know about the Payment Ecosystem
Fintech insiders oftentimes erroneously assume that consumers, let alone merchants, know much more about the payment ecosystem than they actually do. This might lead to disturbing misunderstandings, make companies miss business opportunities, consumers get a headache and vendors fritter away their
Read more
28 lipca, 2022
E-commerce Site, You Have Value: How the Company Treats Us, Our Data, and Independent Information
Background cyber security technology information protection Business privacy security concept.
E-commerce site data is a big part of our lives
E-commerce websites are where we go to purchase the things we need and want. These companies have a great deal of value. They're constantly
Read more
11 lipca, 2022
Five payments strategies that will help you convert more customers
New customers are always a win for small businesses.
As a business leader, you're always looking for new ways to convert more customers and increase sales. Here are five payment strategies that can help you do just that. Implementing even one of these tactics can make a big difference in your
Read more
29 czerwca, 2022
Joanna Tustanowska is inspiring other women in IT: a Boost EB spotlight
Boost EB, a Polish Blog about Employer Branding aimed predominantly within the IT industry, shares inspiring posts about individuals and companies making a difference. Their first story in a series about Women in the IT industry spotlights Straal's engineering director Joanna Tustanowska. She
Read more
17 czerwca, 2022
Father’s Day Gift Ideas: The Best Small Business Gifts for Dad
A young father bonding time playing with his baby boy in his living room during the UK Father's Day Weekend
Father's Day is here, so it's time to start thinking about what gifts to get for dad. Did you know that Small business gifts are a great option if you're looking for something unique
Read more
31 maja, 2022
The Importance of Valuing Your Employees: How to Encourage Growth
Experience and hard work. Erased and new pencil on a yellow background.
At Straal, we recognise that our people are our most valuable asset. We also know that to continue growing and succeeding as a business, we need to encourage and support their endeavours and passions.
One such way we
Read more
30 maja, 2022
Health and Fitness Providers: What to Look for in a Payments Partner
Sports woman taking key and checking at gym.
There are a few key things that they need from their payments provider to have a smooth, successful membership experience when it comes to health and fitness providers.
First and foremost, the health and fitness providers needs to be able to save
Read more
20 czerwca, 2023
What is One-Click Payment and How to Use it Smartly
Reducing your online checkout process to a single click is tempting, isn’t it? In the face of phenomena such as the mobile first approach, demand for instant gratification among young generations of consumers, and conversions taking a matter of milliseconds, one-click payment might seem to be
Read more
28 lipca, 2022
E-commerce Site, You Have Value: How the Company Treats Us, Our Data, and Independent Information
Background cyber security technology information protection Business privacy security concept.
E-commerce site data is a big part of our lives
E-commerce websites are where we go to purchase the things we need and want. These companies have a great deal of value. They're constantly
Read more
11 lipca, 2022
Five payments strategies that will help you convert more customers
New customers are always a win for small businesses.
As a business leader, you're always looking for new ways to convert more customers and increase sales. Here are five payment strategies that can help you do just that. Implementing even one of these tactics can make a big difference in your
Read more
31 maja, 2022
The Importance of Valuing Your Employees: How to Encourage Growth
Experience and hard work. Erased and new pencil on a yellow background.
At Straal, we recognise that our people are our most valuable asset. We also know that to continue growing and succeeding as a business, we need to encourage and support their endeavours and passions.
One such way we
Read more
30 maja, 2022
Health and Fitness Providers: What to Look for in a Payments Partner
Sports woman taking key and checking at gym.
There are a few key things that they need from their payments provider to have a smooth, successful membership experience when it comes to health and fitness providers.
First and foremost, the health and fitness providers needs to be able to save
Read more
27 maja, 2022
Celebrating Queen Elizabeth II’s 70-year reign with the UK’s largest retail shopping day!
The Platinum Jubilee Bank Holiday is coming, and retailers are gearing up for the biggest shopping day in the UK! Bonus, it is a four day weekend!
London, UK - October 21st 2014: Queen Elizabeth II framed in the window of an ornate ceremonial coach passes along the Mall in central London during
Read more
25 maja, 2022
Vulnerabilities in cybersecurity can impact your business
COVID-19 has been a wake-up call for many businesses. The pandemic has impacted a shift to online shopping and remote work, which has been a boon for some, it has also exposed new weaknesses. Businesses have to be proactive in securing their investments, to be safe.
At Straal, we dedicate
Read more
Payment Processing Strategies to Grow Your Business
Businesses of all sizes are always looking for ways to increase profits and grow their customer base. One of the best ways to do this is by implementing a payment processing strategy that works for your business. In this blog post, we will discuss different payment processing strategies that
Read more
26 października, 2021
What Small and Medium Enterprises Must Know About Card Payments
Every business needs to keep up the pace to survive. If you are a small and a medium business owner (SME) you need to face many complexities in running and growing your businesses. Since cash is no longer king, business owners now have many opportunities to digitize their payment processes
Read more
31 sierpnia, 2021
What are Recurring Payments and Why are They Essential for Business Growth?
Consumer habits have been changing rapidly for over a year now, so the payment industry is evolving with them. The question is: how to lead business through this landscape efficiently? This is where the recurring business model steps in. Flexible and incredibly beneficial for both B2B and B2C
Read more
5 marca, 2021
How to Run a Prosperous Edu-Oriented Business? Merchants to Follow #3
A smart school management system that was born in Poland and it’s not going to stop. The company plans to expand its business area to the UK & the USA! Adam and his team prove that school can be both innovative and easy-manageable. Discover their incredible story in the #3 episode of
Read more
21 stycznia, 2021
What is PSD2 & SCA? A Quick & Easy Guide
The second payment directive (PSD2) is a directive regulating payment services across EU countries. It is not only designed to improve the security of transactions, but also, in many cases, to provide a greater convenience for customers and increased conversions for merchants. Although some
Read more
27 listopada, 2020
How to Win the Holiday Shopping Season in 2020? 4 tips
Whilst Black Friday and Cyber Monday, or “Black Friday Weekend and Cyber Week” do not mean as much as, say, 2-3 years ago and according to experts in 2020 we're experiencing "the lockdown effect" which means lower interest and less overall spend, the pre-x-mas shopping spree is still among the
Read more
20 kwietnia, 2020
Ecommerce Management Issues Most Entrepreneurs Forget About: Part II
In my previous entry, I listed several strategic ecommerce issues omitted by most mid-sized businesses when launching online sales. You already know that most of the starting-point mistakes result from treating an online shop just like another physical store. Here goes the second part where
Read more
6 kwietnia, 2020
Ecommerce Management Issues Most Entrepreneurs Forget About: Part I
Expanding to the digital realm and developing online sales has become a common trend among retailers these days. Regardless of their size, companies want to benefit from the rising consumer interest in online shopping. Big players apply advanced ecommerce management strategies that increase their
Read more
18 grudnia, 2019
5 Vendor Lock-In Strategies for Your Online Business
Why do you keep using Android despite its common errors? Or not change your bank although its mobile app drives you crazy? The answer is simple: you’ve been locked-in. If you want to retain your customers with the same effectiveness, take a look at our 5 vendor lock-in strategies crafted for
Read more
19 lipca, 2019
Optimizing Card Payments: Smart Retry
In the face of Subscription Economy, offering your merchandise in the form of a subscription-based service may seem an alluring opportunity: all in all, in recent years, the subscription market has been growing at an astounding pace of 100% YoY. Before you pivot, however, it is worth getting
Read more
25 kwietnia, 2019
Predicting Your Subscriber’s Behavior
Despite the unquestionable uniqueness of every single customer, the purchasing process they carry out doesn’t vary so much from one to another. In fact, your subscribers' behavior follows specific patterns. The marketing concept of customer lifecycle can help you improve your commercial
Read more
15 października, 2018
3 Tips to Grow Your Online Business
Simplicity of User Experience, efficient billing model and a well-thought risk management strategy. These are the keys to unlock your business potential on the ever more competitive market of digital services, as uncovered by e-commerce professionals at the very first edition of Warsaw Ecommerce
Read more
20 maja, 2018
Is the Freemium Strategy Right for Your Startup?
Look at you, a fledgling entrepreneur at the threshold of international success. The world is ready to see your grin on the Forbes cover and I bet it feels fantastic to see your idea come to life. So now that you’re inevitably positioned for success, give your product away for free. Yes, just
Read more
17 kwietnia, 2018
When One Second Costs $2.5 Million
The insatiable desire to have everything we want in no time is stronger than ever in today’s technology-driven world. Instant gratification is now said to permeate even the least expected levels of our lives. The BBC almost pronounced the death of great song intros - so impatient have we become
Read more
30 maja, 2022
Health and Fitness Providers: What to Look for in a Payments Partner
Sports woman taking key and checking at gym.
There are a few key things that they need from their payments provider to have a smooth, successful membership experience when it comes to health and fitness providers.
First and foremost, the health and fitness providers needs to be able to save
Read more
19 listopada, 2020
Mobility as a Service in the age of COVID-19 Pandemic: key report highlights
Recently Straal and Fundacja Digital Poland with Visa have published the Mobility as a Service 2020 edition report. It's the second edition of the cross-sectional report about Polish and global condition of the Mobility as a Service 2020 market. Take a look at the key highlights from our
Read more
27 lipca, 2021
Open Banking: The Future of Payments with Token #PartnersToFollow
For forward-thinking business owners, adopting Open Banking infrastructure is essential.While it might be still a relatively new term, even small businesses started to embrace it. A recent survey by Ipsos MORI says 50% of small businesses are using open banking-powered services and surprisingly,
Read more
29 kwietnia, 2020
C2B Bank Accounts. Filling the Missing Link to the Open Banking Revolution
The Open Banking revolution is happening right now. When it comes to online payments, initiating transactions via banking APIs is undoubtedly a gamechanger for the whole ecosystem. However, for some digital natives joining the game is not as easy as for traditional, well-established businesses.
Read more
27 maja, 2022
Celebrating Queen Elizabeth II’s 70-year reign with the UK’s largest retail shopping day!
The Platinum Jubilee Bank Holiday is coming, and retailers are gearing up for the biggest shopping day in the UK! Bonus, it is a four day weekend!
London, UK - October 21st 2014: Queen Elizabeth II framed in the window of an ornate ceremonial coach passes along the Mall in central London during
Read more
25 maja, 2022
Vulnerabilities in cybersecurity can impact your business
COVID-19 has been a wake-up call for many businesses. The pandemic has impacted a shift to online shopping and remote work, which has been a boon for some, it has also exposed new weaknesses. Businesses have to be proactive in securing their investments, to be safe.
At Straal, we dedicate
Read more
26 października, 2021
3DS 2.0: Thoughts, Concerns and Threats
Here are some details about the security standard required by the Second EU Payment Services Directive (PSD2).
Implemented across several countries, the PSD2 includes an updated Strong Customer Authentication. This authentication version of a 3DS 2.0 protocol
Read more
9 sierpnia, 2021
Optimizing Digital Payments with SEPAexpress #PartnerstoFollow #2
Simplifying and streamlining payment flow should be a top priority for every member of the payments chain in the industry. Easier said than done? Not this time! In this episode of Partners to Follow, please meet SEPAexpress, our whitelabel Direct Debit provider.
Straal: Can you tell us about
Read more
30 czerwca, 2021
Top 5 Payments Blogs Worth a Glimpse + Bonus!
At Straal, we strongly believe in the value of information, which later can be used as the basis for business analysis, market forecasting or economic research. Our mission is to unravel the mystery of the constantly changing payment ecosystem - around the globe, around the clock! That is why
Read more
27 listopada, 2020
How to Win the Holiday Shopping Season in 2020? 4 tips
Whilst Black Friday and Cyber Monday, or “Black Friday Weekend and Cyber Week” do not mean as much as, say, 2-3 years ago and according to experts in 2020 we're experiencing "the lockdown effect" which means lower interest and less overall spend, the pre-x-mas shopping spree is still among the
Read more
7 sierpnia, 2020
TOP 5 FinTech Podcasts Worth Tuning in to in 2021
Podcasts continue to grow in popularity and are considered as one of the most impactful media of the digital industry. As of July 2020, there were over 850 000 active podcasts in more than 100 languages. The podcast universe alone has a lot to offer: from business-oriented content to lifestyle but
Read more
31 lipca, 2020
Merchants to follow #2: Cateringoo. A simply delicious business idea
It’s lunch time! What are you having? That’s a question we know the answer to. In our second “Merchants to follow” article you will find out how you can order a meal to your workplace with Cateringoo, the first platform developed on the polish market that links food suppliers with business
Read more
27 maja, 2020
Merchants to follow #1: Piesotto. Polish Pioneers of Pet Food Subscriptions
We are thrilled to introduce our new series of articles - “Merchants to follow”. Its purpose is to present you with some of the most exciting and inspiring brands we have the pleasure and privilege to work for. This month, you can learn how Piesotto - a company founded by some true dog lovers
Read more
15 kwietnia, 2019
New Chargeback Thresholds – Don’t Panic. Get Ready.
As of October 1st, 2019, Visa, the world’s largest card organisation, is updating its fraud and chargeback monitoring policy. Will it affect you? If you accept cards online – it certainly will. Should you be concerned? Not necessarily, if you have a well-thought risk management strategy, a
Read more
17 kwietnia, 2018
When One Second Costs $2.5 Million
The insatiable desire to have everything we want in no time is stronger than ever in today’s technology-driven world. Instant gratification is now said to permeate even the least expected levels of our lives. The BBC almost pronounced the death of great song intros - so impatient have we become
Read more
19 czerwca, 2023
What to Look for in a Payment Gateway? Part I
If you’re reading this, you’re probably searching for the best tool to collect payments from your customers and need to understand the differences between diverse solutions available on the market. Here’s a brief guide to selecting the right payment gateway for your online business. I hope
Read more
16 czerwca, 2023
5 Things You Should Know about the Payment Ecosystem
Fintech insiders oftentimes erroneously assume that consumers, let alone merchants, know much more about the payment ecosystem than they actually do. This might lead to disturbing misunderstandings, make companies miss business opportunities, consumers get a headache and vendors fritter away their
Read more
11 lipca, 2022
Five payments strategies that will help you convert more customers
New customers are always a win for small businesses.
As a business leader, you're always looking for new ways to convert more customers and increase sales. Here are five payment strategies that can help you do just that. Implementing even one of these tactics can make a big difference in your
Read more
27 maja, 2022
Celebrating Queen Elizabeth II’s 70-year reign with the UK’s largest retail shopping day!
The Platinum Jubilee Bank Holiday is coming, and retailers are gearing up for the biggest shopping day in the UK! Bonus, it is a four day weekend!
London, UK - October 21st 2014: Queen Elizabeth II framed in the window of an ornate ceremonial coach passes along the Mall in central London during
Read more
25 maja, 2022
Payment Processing Strategies to Grow Your Business
Businesses of all sizes are always looking for ways to increase profits and grow their customer base. One of the best ways to do this is by implementing a payment processing strategy that works for your business. In this blog post, we will discuss different payment processing strategies that
Read more
26 października, 2021
3DS 2.0: Thoughts, Concerns and Threats
Here are some details about the security standard required by the Second EU Payment Services Directive (PSD2).
Implemented across several countries, the PSD2 includes an updated Strong Customer Authentication. This authentication version of a 3DS 2.0 protocol
Read more
What Small and Medium Enterprises Must Know About Card Payments
Every business needs to keep up the pace to survive. If you are a small and a medium business owner (SME) you need to face many complexities in running and growing your businesses. Since cash is no longer king, business owners now have many opportunities to digitize their payment processes
Read more
9 sierpnia, 2021
Optimizing Digital Payments with SEPAexpress #PartnerstoFollow #2
Simplifying and streamlining payment flow should be a top priority for every member of the payments chain in the industry. Easier said than done? Not this time! In this episode of Partners to Follow, please meet SEPAexpress, our whitelabel Direct Debit provider.
Straal: Can you tell us about
Read more
21 stycznia, 2021
What is PSD2 & SCA? A Quick & Easy Guide
The second payment directive (PSD2) is a directive regulating payment services across EU countries. It is not only designed to improve the security of transactions, but also, in many cases, to provide a greater convenience for customers and increased conversions for merchants. Although some
Read more
3 marca, 2020
What to Remember Choosing Payment System for MaaS App
The Mobility-as-a-Service market is one of the most prominent beneficiaries of the development of digital economy. Mobility apps have not only changed the way people commute but also how they pay for it. Increasingly often, payments affect the competitiveness of MaaS companies. What makes payment
Read more
6 lutego, 2020
How to choose the Best International Payment Gateway?
The decision to start selling internationally is a big step for every company. There’s much more strategic planning involved in the process than it may seem at first glance. One of the technical challenges that online merchants face is the choice of an international payment gateway. How to pick
Read more
5 listopada, 2019
KYC: What Does it Mean in Online Payments?
Once you have gone through dozens of websites explaining how to open an e-store, terms such as KYC or merchant onboarding may ring a bell with you. You will deal with them before jump-starting your online business, so understanding what they mean in advance is going to save you much time. What is
Read more
10 października, 2019
What is Prepaid and Postpaid? Models Comparison
Prepaid or postpaid: that is the question. Which payment model should you choose for your business to simplify user experience and boost the company’s revenue? Should your customers add money to an e-wallet and be limited by the amount paid upfront or be charged after every single use of your
Read more
18 września, 2019
How to Prepare Your Website for Online Payments
Online payments are a must-have in the e-commerce world. Period. The times when you gave the clients your bank account number are far behind us. Once you find your perfect-match payment service provider, you should prepare your website/application for accepting online payments. Why is it so
Read more
19 lipca, 2019
Optimizing Card Payments: Smart Retry
In the face of Subscription Economy, offering your merchandise in the form of a subscription-based service may seem an alluring opportunity: all in all, in recent years, the subscription market has been growing at an astounding pace of 100% YoY. Before you pivot, however, it is worth getting
Read more
19 czerwca, 2019
What to Look for in a Payment Gateway? Part II
In my previous entry, I have proposed some basic questions an online merchant should ask before selecting a payment gateway. Chances are you run a subscription-based business – if so, you should get acquainted with several extra questions specific to your business model. A subscription-friendly
Read more
15 kwietnia, 2019
New Chargeback Thresholds – Don’t Panic. Get Ready.
As of October 1st, 2019, Visa, the world’s largest card organisation, is updating its fraud and chargeback monitoring policy. Will it affect you? If you accept cards online – it certainly will. Should you be concerned? Not necessarily, if you have a well-thought risk management strategy, a
Read more
28 marca, 2019
Customer Transaction Costs and How to Reduce Them
Selling is all about addressing your customers’ needs. Whether it’s offline or online, you seek to get to know your client segments and offer them what they’re looking for. However, there are several things all consumers have in common. It’s a human thing that we like when things go
Read more
17 lipca, 2018
Your Business in the Face of Fraud
Ignorance is bliss or once bitten, twice shy? Take a look at the numbers below and decide which saying resembles your approach to mitigating fraud most closely.
49% of respondents to PWC’s Global Economic Crime and Fraud Survey said their companies had been victims of fraud or economic
Read more
16 stycznia, 2018
3 Must-knows about the Role of Payment Solutions
How do payment solutions chosen by your company influence your business performance? It's important to decide on such that will not only meet your current requirements but also support your development strategy in the long term and smoothly scale your business.
1. Business model first,
Read more
31 maja, 2022
The Importance of Valuing Your Employees: How to Encourage Growth
Experience and hard work. Erased and new pencil on a yellow background.
At Straal, we recognise that our people are our most valuable asset. We also know that to continue growing and succeeding as a business, we need to encourage and support their endeavours and passions.
One such way we
Read more
20 czerwca, 2023
What is One-Click Payment and How to Use it Smartly
Reducing your online checkout process to a single click is tempting, isn’t it? In the face of phenomena such as the mobile first approach, demand for instant gratification among young generations of consumers, and conversions taking a matter of milliseconds, one-click payment might seem to be
Read more
28 kwietnia, 2021
How to Succeed in the Fitness Industry (Despite the Pandemic). Merchants to Follow #4: PerfectGym
One can say that this is not an obviously ideal time to run a gym-membership-based software company. But PerfectGym is unstoppable even in the age of the Pandemic. From the very beginning in 2009, it just doesn’t take no for an answer, consistently making its owners dreams come true. They’re
Read more
5 marca, 2021
How to Run a Prosperous Edu-Oriented Business? Merchants to Follow #3
A smart school management system that was born in Poland and it’s not going to stop. The company plans to expand its business area to the UK & the USA! Adam and his team prove that school can be both innovative and easy-manageable. Discover their incredible story in the #3 episode of
Read more
18 września, 2019
How to Prepare Your Website for Online Payments
Online payments are a must-have in the e-commerce world. Period. The times when you gave the clients your bank account number are far behind us. Once you find your perfect-match payment service provider, you should prepare your website/application for accepting online payments. Why is it so
Read more
5 sierpnia, 2019
What is Subscription Management Software and Why You Need It
Let’s face it: the subscription-based model provides you with loads of valuable customer data but, unless you hire a full-time data analyst, it’s impossible to make full use of them. Moreover, managing subscription plans of every single subscriber manually is a real nightmare. That’s why
Read more
16 stycznia, 2019
Anything-as-a-Service: the Future of Distribution
Whether you are a business owner, associate, or a consumer – chances are you have already subscribed to at least a few services that could have been as well purchased as standalone products. Music streaming rather than individual albums? Check. Web-based CRM rather than in-house, legacy
Read more
11 lipca, 2022
Five payments strategies that will help you convert more customers
New customers are always a win for small businesses.
As a business leader, you're always looking for new ways to convert more customers and increase sales. Here are five payment strategies that can help you do just that. Implementing even one of these tactics can make a big difference in your
Read more
17 czerwca, 2022
Father’s Day Gift Ideas: The Best Small Business Gifts for Dad
A young father bonding time playing with his baby boy in his living room during the UK Father's Day Weekend
Father's Day is here, so it's time to start thinking about what gifts to get for dad. Did you know that Small business gifts are a great option if you're looking for something unique
Read more
31 maja, 2022
The Importance of Valuing Your Employees: How to Encourage Growth
Experience and hard work. Erased and new pencil on a yellow background.
At Straal, we recognise that our people are our most valuable asset. We also know that to continue growing and succeeding as a business, we need to encourage and support their endeavours and passions.
One such way we
Read more
30 maja, 2022
Health and Fitness Providers: What to Look for in a Payments Partner
Sports woman taking key and checking at gym.
There are a few key things that they need from their payments provider to have a smooth, successful membership experience when it comes to health and fitness providers.
First and foremost, the health and fitness providers needs to be able to save
Read more
27 maja, 2022
Celebrating Queen Elizabeth II’s 70-year reign with the UK’s largest retail shopping day!
The Platinum Jubilee Bank Holiday is coming, and retailers are gearing up for the biggest shopping day in the UK! Bonus, it is a four day weekend!
London, UK - October 21st 2014: Queen Elizabeth II framed in the window of an ornate ceremonial coach passes along the Mall in central London during
Read more
25 maja, 2022
Payment Processing Strategies to Grow Your Business
Businesses of all sizes are always looking for ways to increase profits and grow their customer base. One of the best ways to do this is by implementing a payment processing strategy that works for your business. In this blog post, we will discuss different payment processing strategies that
Read more
31 sierpnia, 2021
What are Recurring Payments and Why are They Essential for Business Growth?
Consumer habits have been changing rapidly for over a year now, so the payment industry is evolving with them. The question is: how to lead business through this landscape efficiently? This is where the recurring business model steps in. Flexible and incredibly beneficial for both B2B and B2C
Read more
5 marca, 2021
How to Run a Prosperous Edu-Oriented Business? Merchants to Follow #3
A smart school management system that was born in Poland and it’s not going to stop. The company plans to expand its business area to the UK & the USA! Adam and his team prove that school can be both innovative and easy-manageable. Discover their incredible story in the #3 episode of
Read more
8 stycznia, 2020
5 Subscription Business Trends to Watch in 2020
2019 was another year of massive migrations to the subscription-based business model. Traditionally associated with boxes packed with consumer goods, with software distribution or a service, the subscription market has grown substantially, taking over nearly all product and service categories one
Read more
27 listopada, 2019
How (and Why) Subscription Business Model Works?
You may have heard about the ongoing subscription boom. Every month, more and more subscription-based companies enter the market. Some of them change the rules of the game while other disappear in no time. Go through this entry to learn how to join the former: embrace the subscription business
Read more
5 sierpnia, 2019
What is Subscription Management Software and Why You Need It
Let’s face it: the subscription-based model provides you with loads of valuable customer data but, unless you hire a full-time data analyst, it’s impossible to make full use of them. Moreover, managing subscription plans of every single subscriber manually is a real nightmare. That’s why
Read more
9 maja, 2019
Subscription Metrics to Track and Optimize
Customer retention is paramount for companies operating in the subscription-based model. Having said that, one should learn how to measure it and make the most of the statistics at hand. What subscription metrics to track? And how to convert them into actionable insights? Find out from this brief
Read more
25 kwietnia, 2019
Predicting Your Subscriber’s Behavior
Despite the unquestionable uniqueness of every single customer, the purchasing process they carry out doesn’t vary so much from one to another. In fact, your subscribers' behavior follows specific patterns. The marketing concept of customer lifecycle can help you improve your commercial
Read more
30 stycznia, 2019
6 Subscription Business Trends for 2019
2018 was without a doubt prosperous for subscription businesses. The model has matured, evolved and boldly developed in a number of new industries and markets – from long-term car rentals through remote gaming platforms, to ever more surprising and sophisticated subscription boxes, to name just
Read more
20 maja, 2018
Is the Freemium Strategy Right for Your Startup?
Look at you, a fledgling entrepreneur at the threshold of international success. The world is ready to see your grin on the Forbes cover and I bet it feels fantastic to see your idea come to life. So now that you’re inevitably positioned for success, give your product away for free. Yes, just
Read more
28 lutego, 2018
The Essentials of Subscriber Experience
Is technological change dictating our behavior or is it our behavior that drives technology? The answer to that question probably lies somewhere in the middle. It’s much clearer if we narrow it down to our shopping habits. Technology has been the customer’s loyal ally who empowered them,
Read more
8 lutego, 2018
4 Reasons to Migrate to the Subscription Business Model
Do you remember the first time you sold your product or signed a contract for your service? I bet it felt good. Do you know what feels even better? Becoming a trusted provider of your services and products to your loyal customers and catering for their needs in the long-term. That lasting feeling
Read more
29 czerwca, 2022
Joanna Tustanowska is inspiring other women in IT: a Boost EB spotlight
Boost EB, a Polish Blog about Employer Branding aimed predominantly within the IT industry, shares inspiring posts about individuals and companies making a difference. Their first story in a series about Women in the IT industry spotlights Straal's engineering director Joanna Tustanowska. She
Read more
18 maja, 2020
Lexical functional programming — jargon and naming convention
Heraclitus said that everything flows. The reactive paradigm followers like to say that everything is a stream. The phrase attributed to Heraclitus is valid for both functional and reactive paradigms. In the first one, we have pipelines, in the second one - streams. That testifies to the
Read more
Straal Sp. z o. o. (company number: 0000694017), Pl. Europejski 1, 00-844 Warsaw, Poland
Copyright © Straal 2022 – All Rights Reserved
