Insights from a Booming Polish Market

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  • A new edition of the first cross-sectional report on the state of Subscription Economy in Poland.
  • A comprehensive analysis of the Polish Subscription Economy phenomenon featuring expert commentaries.
  • Data from a consumer research conducted in 2019 on a sample of 2,000 respondents (IQS on behalf of Digital Poland Foundation.)
  • Rich data visualizations.

This is an extract from the Subskrypcje PL report – a paper originally issued in Polish. This document contains key insights and data visualizations from the original. To access the original version, click here.

Subscription Economy is one of the most important phenomena shaping today’s digital trends. Selling products and services in the subscription model is gradually becoming a standard in an increasing number of industries. It has a tremendous impact on the way consumers and businesses perceive ownership, mutual commitments, profitability, and development.

Our comprehensive analysis conducted in the framework of the report covered 16 categories of subscription services offered on the Polish market. The researchers:

  • verified which subscription services were familiar to Polish consumers,
  • asked what they think about this distribution model,
  • checked who and how participates in subscription-based commerce most,
  • analyzed the barriers hindering the development of the subscription market,
  • made projections of the development of this model in the next few years.

We wish you an insightful read!