Andreas Simonsen on July 1 officially took over as new CEO of Straal –
an international provider of payment, optimization and fraud prevention solutions for future-minded businesses.
Prior to joining Straal, he has spent over 6 years working with payments processing and acquiring for some of the most recognizable brands such as Nets (to merge with Nexi) and BS Payone (former B+S Cardservice, now Worldline/Ingenico).
One can be sure, that is the beginning of a new chapter for the company. Andreas’ ambitious transition plans for Straal going forward include not only implementing new digital tools, products and expanding the company’s merchant portfolio but also moving towards an even stronger customer centric approach.
‘In order to position ourselves as a preferred payment provider in this competitive and complex landscape, we need to provide solutions tailored to the needs of the customer. Of course, I would like to continue to accelerate our payment methods as well as inviting new merchants to work with us! Straal with its huge potential across a variety of offerings, provides unique value and is the perfect platform for multiple merchants across different industries.’
The new CEO of Straal emphasizes the importance of teamwork: ‘There’s no company without people. I strongly believe that Straal, due to its Staff: a passionate and dedicated group of people, experienced with the most advanced technology available with an agile style of working, have grown so impressively and so fast over the last years. That’s why I’m so excited to be leading Straal as we continue to drive product innovation together as a team.’
Matthijs Pronk, CCO at Straal, comments: ‘I’m very excited to welcome Andreas Simonsen as our CEO. Besides being a successful professional, Andreas is known in the payment industry for being a true (thought) leader. With his commercial mindset and years of payment experience for companies to the likes of Nets and BS Payone we all feel very comfortable that Straal will execute on our growth goals with military precision.’
