3 March 2020

Nutridome Selects Straal Payments and Develops Subscription Business

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  • A shop with selected cosmetics Nutridome has implemented Straal payment, optimization and analytical solutions.
  • Thanks to Straal, customers of Nutridome.pl can make quick and convenient payments with cards of all major organizations as well as securely save their credentials on file to automatically pay for subscriptions.
  • Under the contract, Straal provides Nutridome.pl with a next-gen payment gateway, a set of proprietary optimization logics maximizing the effectiveness of recurring transactions, and a managerial and analytical panel – Kompas.
  • Nutridome is among the pioneers of modern subscription commerce in the Polish beauty industry. Although experts claim that subscription boxes with cosmetics belong to the category of emerging services in Poland, they also admit that they are one of the most promising segments of the developing subscription market.

Straal – an international provider of effective payment, optimization and fraud prevention solutions for digital commerce – announced that Nutridome.pl has integrated its online card payment system. Straal provides Nutridome.pl with a next-gen payment gateway, a set of proprietary optimization logics designed to maximize the effectiveness of recurring transactions, and access to Straal Kompas – a powerful and intuitive analytics and management panel.

Thanks to the suite of Straal solutions, the customers of Nutridome.pl can pay with Mastercard and Visa cards as well as securely save their card details on file to automatically pay for their subscription-based purchases. The security of card data is affirmed by Level 1. PCI DSS certificate. Straal’s solutions will enable Nutridome to collect subscription payments effectively, monitor key transaction metrics, as well as manage subscription plans and user accounts.

At Straal, we create solutions that make accepting e-payments one of the key revenue-triggering factors, said Michał Jędraszak, CEO of Straal. We are glad that Nutridome, as the first Polish business from the beauty industry, has placed their trust in our expertise and experience, added Mr. Jędraszak.

According to the Subscriptions PL report issued in the summer of 2019 by Digital Poland Foundation and Straal in partnership with Visa, UPC, player.pl and MCI, subscription boxes with cosmetics belong to the category of emerging subscription services in Poland. Approx. 5% of Polish subscribers purchase them, however – as the authors explain – they constitute one of the most promising segments of the market. The success stories of brands such as Ipsy, Birchbox or Dollar Shave Club prove it.

We perceive subscriptions as a natural extension of the offering of the beauty industry. Consumers use their favorite products regularly, and a subscription is a perfect way to maintain the continuity of treatment, explains Paulina Makowiecka from Nutridome. We have chosen Straal due to its thorough knowledge of the subscription market and expertise in the area of payments processing.

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